摘要：Analyzing various aspects of the development of modern mass media literacy education in Ukraine, the author concludes that in recent years Ukrainian media educators have increasingly directed the development of mass media education in support of confrontation and ideological propaganda, while all the thematic blocks of media education programs should equally give the audience an idea that there are no ideal democratic states in the world with ideally objective mass media. That is why media literacy education activities need not ideological but sociocultural concepts (including, of course, both analytical and practical components) that allow the audience to comprehensively master the ambiguous world of media culture.
关键词：media education; media literacy; Ukraine; schools; universities; media teachers; media; media culture; confrontation
