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  • 标题:Extension Investing Resources for the Millennial Generation: An Exploratory Study
  • 本地全文:下载
  • 作者:Kristen Sumpter ; Joan Koonce
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2019
  • 卷号:57
  • 期号:1
  • 页码:1-9
  • 出版社:Journal of Extension, Inc.
  • 摘要:Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
  • 关键词:millennial generation ; investing ; financial ; learning style ; brand loyalty
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