出版社：Sociedad Mexicana de Administración Agropecuaria A.C.
摘要：Fresh fish is traditionalIy consumed in Spain and it is part ofthe Mediterranean dieto The aim of this work is to study the consumers'preference toward fresh fish sold intrays and in countertop, in the city ofZaragoza (Spain). The major part ofrespondenta had consumed fresh fish at least once a week and they buy it in the countertop. Fishes in trays are considered as most hygienic, with better conservation and easier to buyo Freshness is fundamental for fishes taste. Consumers perceive fish sold at countertop is fresher than fish conditioned in trays. Fish date capture, in addition ofita expiration date, may influence the perception of fish quality as welI. The packaging of a freshly caught fish may have a positive impact on consumer purchasing decision while a long term caught fish-although without an expired date - may have negative influence on consumerproduct evaluation.
关键词：Fresh fish; Consumers'preference; Countertop fish; Packagiog. Pescado fresco; preferencia de los consumidores; pescado en el mostrador; envases.
