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  • 标题:VIABILIDAD ECONÓMICA Y FINANCIERA DE UNA MICROEMPRESA DE MIEL DE AGUAMIEL EN MICHOACÁN, MÉXICO
  • 本地全文:下载
  • 作者:Ana Laura Franco Malvaíz ; Encarnación Ernesto Bobadilla-Soto ; Samuel Rebollar Rebollar
  • 期刊名称:Revista Mexicana de Agronegocios
  • 印刷版ISSN:1405-9282
  • 出版年度:2014
  • 卷号:35
  • 页码:957-968
  • 语种:Spanish
  • 出版社:Sociedad Mexicana de Administración Agropecuaria A.C.
  • 摘要:Tbe objective of tbis study was to determine the financial and economic viability of small business in honey mead from Senguio, Michoacán. Through evaluation and formulation of investment projects. Tbe marke! study is viable and there is national and international potential demand and supply and the offer today canuot be me! and there is little competition in the country, the proposed price per kilogram ofhoney mead isl40 Mexican pesos. Marketing is assured due to the commitment generated by the trading Crispy Churro, located in Ontario, Canada. Tbe company size was determined according to the sales forecast is se! for the fust year will produce 18 tous. Regarding the economic and financial evaluation was ohtained that the IRR was 20.36% and an IRR of20.43% employer and a surplus of764 thousand Mexican pesos and the cost benefitratio is 1.85.
  • 关键词:Honey; mead; market; nontraditional products; financial and ecooomic viability. Miel; aguamiel; mercado; productos no tradiciooales; viabilidad económica y f...
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