出版社：Sociedad Mexicana de Administración Agropecuaria A.C.
摘要：SWOT analysis is used to define an academic group (CA) and its research lines (LGAC) for1he International Agribusiness Bachelor degree program olfered by lhe University of Veracruz (LAI-UV) in Veracruz, Mexico. The current context of agribusiness and agro-industrial CA registered by lhe Professorship Improvemenl Prograrn (PROMEP) was analyzed. We identified 12 active CA in Mexico, of which on1y two are consolidated, two olhers are in process ofconsolidation, and lhe resl are al an initial stage. The mnnbers of LGAC by CA are very diverse, ranging from one lo four. We identified 1he strengths, weaknesses, opportunities and threats of lhe LAI-UV program which allowed proposing lhe creation of lhe CA "Sustainable Agnbusinesses" wilh one LGAC, narnely: Agribusiness and agro-industrial chains. We conclude !hal lhe SWOT analysis is a useful tool fur identifying arcas of research in educational institutions.
关键词：Stralegic planning; higher education; agribusiness; research lines. Planeación estratégica; educación superior; agronegocios; lineas de Investigación.
