出版社：Sociedad Mexicana de Administración Agropecuaria A.C.
摘要：The mexican agribusiness sector faces a complex world with a pace that revolutionized subjected to changing environments. New markets have increased competition forcing the national agriculture business to the search for new alternatives to the development of strategies and the firm objective of achieving efficiency in their processes, as a result of this guarantee its permanence on the market. Given this business they’re now looking to make partnerships to develop its strategy. Within these partnerships, agribusiness companies are seeking to participate in the new global market with skills, resources, technical expertise and competitive capabilities. Strategic alliances today have become essential for companies seeking competitive agribusiness. That is why there is the concern of a detailed analysis to fully understand the art of strategic alliances and agreements that this entails, as well as their advantages and limitations.
