首页    期刊浏览 2025年07月11日 星期五
登录注册

文章基本信息

  • 标题:An Analysis of Reciprocal Influence between Advertising Expenditures and Gross Domestic Product
  • 本地全文:下载
  • 作者:Zeynep Bayazit ; Elif Guneren Genc
  • 期刊名称:International Journal of Economics and Financial Issues
  • 电子版ISSN:2146-4138
  • 出版年度:2019
  • 卷号:9
  • 期号:2
  • 页码:41-47
  • DOI:10.32479/ijefi.7537
  • 出版社:EconJournals
  • 摘要:In today’s interconnected global economy, advertising plays a crucial role. Advertising, as the most effective marketing communication tool, generates informative value, consumer demand, company visibility, awareness to public, clear market positioning and economic vitality. According to most literature, a company which doesn’t neglect marketing obligations and specifically advertising, tends to protect and gain market share and creates a positive brand image and reputation. The present study has explored the relationship between Gross Domestic Product (GDP) and Advertising expenditures (ADspend) according to the development levels of countries. This relation has inspected with using Panel Granger Causality Test, which reformed by Dumitrescu ve Hurin (2012). After that, the study has focused on establishing whether there is a cointegration relationship between GDP and Advertising Expenditures in the selected groups of countries with different types of development levels.
  • 关键词:Advertising; Advertising Expenditures; Panel data models
国家哲学社会科学文献中心版权所有