出版社：Nigde University School of Physical Education and Sports
摘要：The aim of the study is to analyze the relationship between sport participation motives and consumer satisfaction perception of private sports centers members. In this study, relational screening model which belongs to general screening model was used in this study. Population of the study consisted of private sport center members located in two cities. Participants selected by random sampling method among the members of the population and it comprised of 284 people participated into the study as volunteers. Survey including three parts which are namely Individual Information form, Sport Motivation Scale23,14 and Consumer Satisfaction Scale for Sports Centers13 were used for gathering data. Trained assistants have contributed to collect the data. In the test of normality, scores of kurtosis and skewness were considered. As the data showed normal distribution, comparison and relationship tests which are parametric methods were used in the study. Regarding the gender variable, no meaningful difference among the sub dimensions of scales was found. As for the variable of frequency of doing sport, participation motivation of very frequent sport doers is higher than other categories. When participation motivation and consumer satisfaction perception are considered, meaningful low level correlations were found. The findings reveal that participation motivation and consumer satisfaction perception of individuals affect each other meaningfully, positively and in the same direction. As the participation motivation of sports goes up, consumer satisfaction increases and as consumer satisfaction rises, participation motivation of sports increases. Nevertheless, this interaction doesn’t possess strong features. Key Words: Participation motivation of sport, consumer satisfaction, sports centers
