摘要：The purpose of this study is to investigate how memory is assimilated and made available by digital means. This interrogation starts from the value that memory has for culture and for communication as it is recognized today, projected by its totality and fullness. Because of this, it is noted that its presence exceeds cumulative technological functionality by forming as an agent of media strategies in narrativizing and managing knowledge. These occurrences, observed from Google and Facebook, will still be seen as determinants for the formation of this communicative environment, which centers the experiences of memory from the automatism and the excess, which mainly re-signifies their collective and subjective understandings.
关键词：mediatic memory;memory on Google;memory on Facebook;Memória Midiática;Memória no Google;Memória no Facebook
