其他摘要:Grocery Retailing is facing many challenges and digital transformation is required for a market-driven space competition. The paper analyses the major trends of technology adoption in grocery retailing and integrates them in the wider framework of Industry 4.0. New networks and network economies derive, and new issues for management emerge.
其他关键词:Industry 4.0;Network Economies;V-Commerce;Grocery Retailing;Market-Driven Management;Bubble of Demand;Global Markets;Global Competition