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  • 标题:The Fanciest Dive
  • 本地全文:下载
  • 作者:Jamie Lewis ; William Ritchie ; Fernando Pargas
  • 期刊名称:Journal of Business Case Studies
  • 印刷版ISSN:1555-3353
  • 电子版ISSN:2157-8826
  • 出版年度:2013
  • 卷号:9
  • 期号:4
  • 页码:283-292
  • DOI:10.19030/jbcs.v9i4.7955
  • 语种:English
  • 出版社:The Clute Institute for Academic Research
  • 摘要:Clear Water Dives is an expatriate-owned Dive Resort located off the coast of Central America. This case study provides students with an opportunity to assume the role of the new resort owners who are in the process of undertaking a strategic audit of the external factors that will be influential on the resorts operations in the next five years. With an emphasis on the cultural and ecological diversity of the region, the case challenges students to consider sustainable eco-tourism factors in the SWOT analysis.
  • 关键词:Strategic Environment Analysis;Scuba;Tourism;Culture;International Business;Global Management
  • 其他关键词:Strategic Environment Analysis;Scuba;Tourism;Culture;International Business;Global Management
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