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  • 标题:APPLICATION OF INTELLIGENT METHODS IN COMMERCIAL WEBSITE MARKETING STRATEGIES DEVELOPMENT
  • 本地全文:下载
  • 作者:Algirdas Noreika
  • 期刊名称:Public Policy And Administration
  • 印刷版ISSN:2029-2872
  • 出版年度:2015
  • 卷号:34
  • 期号:2
  • DOI:10.5755/j01.itc.34.2.12001
  • 语种:English
  • 出版社:Kaunas University of Technology
  • 摘要:Intelligent methods are widely applied in business, economical, financial, marketing and security aspects of e-commerce. The visitor is a vital element of eCommerce. Visitors’ sources, data mining methods, types and application of intelligent methods in eCommerce are overviewed in this article. Neural networks application in traffic statistics analysis and marketing strategies development is presented.
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