摘要：Entrepreneurial marketing in Micro, Small and Medium Enterprise (MSME) considers more the firms unique business environment with entrepreneurs’ innovative, proactive and opportunistic way of operation. MSME marketing practices and decision making seems more creative, alternative, instinctive, informal, unstructured, chaotic, and unplanned. Conducting marketing in small business is different than in large organization because multinationals do not have the resource constraints that small businesses have. The objective of study was to examine the relationship between entrepreneurial marketing dimensions and MSME performance measures, and to identify the best ways for MSME growth. Primary data were collected from 98 entrepreneurs in Parbat, Baglung and Myagdi Districts of Dhaulagiri Zone, Nepal. The quantitative analysis was made by Chi-square test, ANOVA analysis and correlation assessment to test hypotheses and examine the significant relationship between variables. Qualitative data were collected from ten experts and experienced personalities from go vernment executives, entrepreneurs and business association executives. The research identified the significant relationship between entrepreneurial marketing and performance of MSME in Nepal. The qualitative study found that MSMEs have limited facilities from government and they have lacking enterprise friendly environment. It is suggested that Nepal government should introduce effective programs to motiv ate youths for establishing their enterprise so that income generation and employment opportunity will be generated. Five dimension s of en trepreneurial marketing named customer, market, entrepreneurial, innovation and influence orientations are recommended for further study.
