摘要：Most of the urban Indian cities face challenges of traffic congestion and severe air pollution due to rapid urbanization and growth in automobiles. As a result, there is a potential need for adopting alternative technologies in automobiles such as electric vehicles (EV). The focus of this study is to explore various influencers of purchase intention of EVs in India by proposing a framework based on utility theory that integrates economic and psychological perspectives. Data for this study was collected from a sample of 228 respondents using the mall intercept method in India. This study used confirmatory factor analysis in AMOS version 25 to examine the role of performance features, financial benefits, environmental concerns, social influence, cost of ownership and infrastructure support on purchase intention of Indian consumers towards EVs. The study revealed environmental concern and performance features as most important factors influencing Indian consumers’ consumption behavior towards EVs. Presently, two factors-cost of ownership and infrastructure support were not imperative for the adoption of Evs to Indians. As environmental concern was the most important factor for Indian consumers, therefore, it is pertinent for car manufacturers and policymaker to highlight the environmental benefits of e-Mobility.
