期刊名称：Electronic Journal of Applied Statistical Analysis
电子版ISSN：2070-5948
出版年度：2019
卷号：12
期号：1
页码：108-139
DOI：10.1285/i20705948v12n1p108
出版社：University of Salento
摘要：Specific and Destination Websites of UNESCO Heritage Sites (WUHS)
located in France, Italy and Spain are analyzed to investigate if the management
of UNESCO is able to promote heritages efficiently in the World
Wide Web. Empirical evidence supports the idea that WUHS ranking depends
on the type and localization of the site and the quantity and quality
of WUHS information influences the time spent by a user visiting a websitepage.
Therefore, managers could be able to improve the role of websites
through: a) a more efficient and incisive promotion of a site or a destination;
b) a WUHS design based on target markets’ needs and the type of information
that markets perceive as useful. An “adequate” WUHS is thus intended
as a virtual place where tourists can find all the relevant information.
其他摘要：Specific and Destination Websites of UNESCO Heritage Sites (WUHS) located in France, Italy and Spain are analyzed to investigate if the management of UNESCO is able to promote heritages efficiently in the World Wide Web. Empirical evidence supports the idea that WUHS ranking depends on the type and localization of the site and the quantity and quality of WUHS information influences the time spent by a user visiting a website-page. Therefore, managers could be able to improve the role of websites through: a) a more efficient and incisive promotion of a site or a destination; b) a WUHS design based on target markets’ needs and the type of information that markets perceive as useful. An “adequate” WUHS is thus intended as a virtual place where tourists can find all the relevant information.
关键词：Website quality;Online Promotion;Natural and Cultural Heritage;UNESCO;ANOVA;Regression Trunk
