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  • 标题:Factors that Affect the Use of the Online Payment System on E-Commerce (Case Study on Users of Shopee.CO.ID)
  • 本地全文:下载
  • 作者:Triyani Budyastuti
  • 期刊名称:Information and Knowledge Management
  • 印刷版ISSN:2224-5758
  • 电子版ISSN:2224-896X
  • 出版年度:2019
  • 卷号:9
  • 期号:5
  • 页码:20-28
  • DOI:10.7176/IKM/9-5-03
  • 出版社:International Institute for Science, Technology Education
  • 摘要:This study aims to examine the effect of Usefulness, Easy of Use, and E-Commerce Trust on Buying Decisions. The population and samples in this study were 100 respondents who had used shopee.co.id. Data analysis method uses multiple linear regression analysis. The results of this study indicate that there is an influence of Usefulness, Ease of Use, and Trust on User Behavior on shopee.co.id consumers
  • 关键词:Usefulness; Ease of Use; Trust; User behavior
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