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  • 标题:Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement
  • 本地全文:下载
  • 作者:Kristina Mikštaitienė ; Viltė Auruškevičienė
  • 期刊名称:Information Technology And Control
  • 印刷版ISSN:2335-884X
  • 出版年度:2008
  • 卷号:56
  • 期号:1
  • DOI:10.5755/j01.ee.56.1.11664
  • 语种:English
  • 出版社:Kaunas University of Technology
  • 摘要:Consumers usually care who is standing behind the brand - a well-known manufacturer, or retailer, whose store ir being visited, or an anonymous producer.
  • 其他摘要:Consumers usually care who is standing behind the brand - a well-known manufacturer, or retailer, whose store ir being visited, or an anonymous producer.
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