出版社：International Association for Computer Information Systems
摘要：Previous models assume the presence of a single technology to predict its continuance. However, this assumption ischallenged since individuals are often exposed to multiple technologies on which they must decide whether or not tocontinue using a given one. On this basis, this article develops a conceptual framework integrating models ofcontinuity of use and preference. The incorporation of technological alternatives can lead to a greaterunderstanding of the phenomenon of continuance and to improve the explanatory power of the models. The studyproposes that management should consider not only endogamic causes (referred to incumbent technology such asusefulness or satisfaction) but also comparative factors (related to alternatives like the preference) to improvecontinuance use of their technologies.
关键词：Continuity of use; preference; attitude; intention; satisfaction
