出版社：International Association for Computer Information Systems
摘要：In recent years, mobile advertising has shown strong growth. Apple, Facebook, and Google are key actors in thismarket. Mobile payment is a nascent field on the cusp of growth. Tech companies such as Apple, Google, andSamsung have announced their payment products. Along with smaller players, these interrelated markets comprisekey networks that will affect the evolution of mobile space as an advertising and payment medium. We use ActorNetwork Theory (ANT) as a lens to study the coming ‘wars’ among versatile multi-technology companies such asApple and Google and specialists such as Facebook and Samsung. While this well-reported categorization suggestsvastly different strengths and disparate strategies, additional analyses suggest that there are some similaritiesamong these four key players. Mobility-related networks have additional implications for so-called emergingmarkets where mobile phones have leapfrogged desktops as a device of choice. This paper also discusses theoreticalimplications, limitations, and conclusions.
关键词：Mobile phones; Advertising; Strategy; Payment; Actor Network Theory.
