摘要：The rapid development of micro media platforms has promoted the diversification of channels and ways for college students to express their opinions. As a result, the network opinion leaders of college students active in micro media platforms have risen rapidly and played an increasingly important role in the public opinion management of colleges and universities. It makes the college students’ opinion leaders play a leading role in the thoughts of college students on the micro-media platform, helps construct media matrix based on the sound influence factors, and makes the classified cultivation of college students’ network opinion leaders possible. It also makes students receive information, accept education independently and take over the baton actively to cope with the challenges brought by the transformation of network virtual and reality and create a harmonious campus environment.
关键词：Micro Media;College Students Online Opinion Leaders;Media Matrix
