期刊名称：International Journal of Social Sciences and Education Research
电子版ISSN：2149-5939
出版年度：2019
卷号：5,1
页码：16-22
出版社：Mahmut Demir
摘要：Internationalization in the academic world has been a major research subject for the last several decades. Academic connections and collaborations between universities from different countries via joint research projects, education and training activities are very valuable. In establishing such connections, academics in staff mobility programs might play an important role in introducing their institution and carry a potential marketing element for future academic collaborations. In this respect, the aim of this study is to explore the awareness of academics on their role in academic marketing in the international higher education arena and to explore their expectations toward improving international education activities.
