期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：242
期号：5
页码：1-8
DOI：10.1088/1755-1315/242/5/052057
出版社：IOP Publishing
摘要：Outdoor advertising, as one of the important means of commercial, public welfare information dissemination and city image management, plays an important role in the city. Especially in the construction of new urban tourism area, it can provide scientific and reasonable technical support for planning, construction management and decision-making of urban planning. Based on the practice of outdoor advertising zoning planning project in Dawangshan tourist resort of Xiangjiang New District, Changsha City, this study, on the basis of in-depth study of current situation and planning, uses spatial syntax and big data model analysis method, combines with urban planning management and industrial demands, to analyze and construct the outdoor advertising spatial planning layout structure that matches the overall function of the city and coordinates with the function of the zoning. On this basis, the control and management area of outdoor advertisement is delineated, and the index system of the control and control of outdoor advertisement zones is established through the regional differences and grade differences of outdoor advertisement settings
