摘要： Political, economic, social and media power of sport has opened the door to intelligence activities. Due to a lack of similar research in the field of sports, the study had two aims: 1) review of espionage cases in sport; 2) identification of areas for business intelligence application in sport, from business and sports prospective. Scientific and professional articles and materials of authoritative media in English were gathered. Contrary to the presented espionage cases from the domain of the illegal eavesdrop and recording of sports teams, hacking the information systems, theft etc., business intelligence as a legal method provides a new dimension to the sports ecosystem, enabling sports organizations, federations and clubs to gain comparative advantage over competition. In addition to legal term, the advantage of business intelligence over espionage is described by the fact that it allows a systematic, not just periodically support to the sport-business process and it is assumed that it will become an important part of the sports ecosystem soon. Two main interlinked levels of business intelligence applicability in sport are identified, use for purpose of achieving business results and for purpose of achieving sports results. Although certain restrictions (gathered material only in English), the importance of the study is in raising awareness of the methods of illegal espionage activities in sport for the purpose of preventing and sanctioning as well as in identifying the practical application of the business intelligence methods in sport (full or segmental).
