期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：267
期号：2
页码：1-7
DOI：10.1088/1755-1315/267/2/022021
出版社：IOP Publishing
摘要：The exhibition of the electronic commerce run by Internet celebrity is a major driving force for China's new economy.Innovative operation is an important cornerstone of the vigorous development.The innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity includes Seller Show— clothes hall,cosmetics hall,hello player—peripherals hall,the most delicious expression—foods hall,Time Warp—the development History from 1.0 times to 4.0 times.The micro-challenges of the innovative operation of exhibition are to attack fake products and establish a brand image for the exhibition,eliminate internet celebrity depraved image and establish a positive and healthy social image and avoid monopoly of large-scale electronic commerce and encourage diversified electronic commerce platform to join the exhibition.The macro-challenges of the innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity are no precedent providing experience for it,the exhibition industry management system and industrialization process being backward and lack of professional talents.The innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity needs to encourage the development of diversified Internet celebrity companies,improve third-party logistics warehousing management,and cultivate professional exhibition talents.
