期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：267
期号：6
页码：1-8
DOI：10.1088/1755-1315/267/6/062036
出版社：IOP Publishing
摘要：The brand building of agricultural products is the fundamental way to improve the competitiveness of agricultural products in the market, and the premise to ensure the effective docking of agricultural products production and marketing. Through on-the-spot investigation, under the premise that agricultural products in Enshi Tujia and Miao Autonomous Prefecture utilize the advantages of green ecology and mountain agricultural products, and create more than 3,400 regional characteristic agricultural products brands, this paper focuses on solving the problems and difficulties of "high quality" with "low price", leading enterprises not strong, brand influence weak, and infrastructure not strong as well as modern market system has not yet been established. Then some reasonable opinions and suggestions on such works as the docking of production and marketing of agricultural products and industrial development of the Prefecture were put forward.
