期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：252
期号：4
页码：1-13
DOI：10.1088/1755-1315/252/4/042061
出版社：IOP Publishing
摘要：In order to evaluate the competitiveness of pharmaceutical logistics centres, promote the integration of resources and improve the management level and market competitiveness of pharmaceutical logistics enterprises, an evaluation index system for the competitiveness of pharmaceutical logistics centres is constructed, and an evaluation method based on combined weights and cumulative prospect theory is proposed. This method uses AHP and the revised entropy weight to calculate the subjective and objective weights of each index respectively, and uses game theory to carry out the weight combination. The [-1, 1] linear transformation operator is used to standardize the original decision-making matrix, and then, the positive and negative ideal solutions are obtained. The comprehensive evaluation model of pharmaceutical logistics is constructed based on the cumulative prospect theory considering the decision-maker's attitude towards the risk of profit and loss. The comprehensive prospect value of each pharmaceutical logistics centre is solved and the competitiveness sequence is determined. Finally, the feasibility of the model is verified by an example. Compared with the traditional evaluation method, the result shows that the model is scientific and reasonable and conforms to the actual decision.
