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  • 标题:Using a Blog and Social Media to Market Extension
  • 本地全文:下载
  • 作者:Gregory A. Davis ; Mariah K. Stollar
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2019
  • 卷号:57
  • 期号:3
  • 页码:1-4
  • 出版社:Journal of Extension, Inc.
  • 摘要:Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
  • 关键词:social media ; technology adoption ; Extension marketing ; new audiences ; blog
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