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  • 标题:Climate change social marketing on internet: review of interactivity to promote environmental sustainability
  • 本地全文:下载
  • 作者:Vincent Didiek Wiet Aryanto ; Yudith Vega Paramitadevi
  • 期刊名称:E3S Web of Conferences
  • 印刷版ISSN:2267-1242
  • 电子版ISSN:2267-1242
  • 出版年度:2018
  • 卷号:74
  • 页码:1-4
  • DOI:10.1051/e3sconf/20187408010
  • 出版社:EDP Sciences
  • 摘要:This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.
  • 其他摘要:This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.
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