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  • 标题:Flamenco Performer’s Perceived Value: Development of a Measurement Index
  • 本地全文:下载
  • 作者:Jesús Heredia-Carroza
  • 期刊名称:Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Series
  • 印刷版ISSN:2501-1960
  • 电子版ISSN:2501-3165
  • 出版年度:2019
  • 卷号:66
  • 期号:SI
  • 页码:59-71
  • DOI:10.2478/saeb-2019-0017
  • 出版社:Sciendo
  • 摘要:This paper aims to explain the main elements influencing the perceived value of the flamenco performer. In the framework of cultural economics, it presents a methodology based on two stages: interviews to experts, to identify the different aspects which influence the value of the performer; and surveys to consumers, to measure the valuation of stated aspects. The data from surveys were used for an exploratory factor analysis which results identified three factors that influence the perceived value of the performer: virtuosity, feelings, and influencer-brand. The conclusions also show that among these factors, virtuosity may be used as a synthetic index of performer valuation, since it represents more than 42% of the accumulated total variance. Due to its findings the article is a useful instrument for researchers in cultural economics, art sociology, consumer studies, and empirical aesthetics.
  • 关键词:perceived value;performer;flamenco;exploratory factor analysis;virtuosity.
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