其他摘要：Based on the comparative analysis of Burton Clark, a brief case study of an Argentine university is proposed, in order to mark the current tensions in the internationalization of higher education. The methodology used is qualitative, exploratory / descriptive, using indexed data base and secondary sources of Latin American works. The analysis throws the importance of the circulation of knowledge and finally the research marks the clear development of international brand positioning that has achieved the analyzed university, passing to prioritize spaces for research and teaching, to continue climbing and generate a virtuous circle of growth in terms of academic quality, number of students and graduates.
