其他摘要：The incorporation of social responsibility in organizations, looking from each of its dimensions: economic, social and environmental, is a deep analysis within the strategic direction, so it is considered necessary to review the financial dimension where the link is linked. Social approach to making managerial and daily decisions. Therefore, the present work through the triangulation and theoretical assessment of the edges of research aims to design a management tool that contributes to the measurement of effectiveness as a substantial input for decision making.
