摘要：Innovation management plays an important role in organizations due to the capacity to transform uncertainties into knowledge. Thus, to analyze how innovation strategy and practices adopted by the companies is a necessary step to achieve a sustainable competitive advantage. The present work sought to capture the perception of the employees of a Brazilian bank in relation to the innovation management in the institution. We applied a questionnaire validated by Tidd, Bessant and Pavitt (2008) through a case study of a descriptive nature, which proposes to analyze the innovation management in five dimensions: strategy, processes, innovative organization, relationships and learning. The results of the analysis point to the need to improve management strategies and routines, as well as to expand a communication on actions related to innovation, seeking to disseminate the innovation culture in the organization.
关键词：La innovación;Gestión de la innovación;Ventaja competitiva;Sector bancario;Inovação;Gestão da Inovação;Vantagem Competitiva;Setor Bancário
