其他摘要：Research "Media Landscape Under the Tourism Communication context, "Researchers have set two objectives for research: 1) To study the state of concepts, patterns and elements involved Media landscape Under the current context of tourism communication. 2) To study the views of the academic and professional media and tourism professionals in matters of media landscape the current travel. The research was divided into 3 parts: first part, data analysis and content. Second, in-depth interviews. The third part is an analysis of information from a seminar discussion on tourism issues. The results of the research on content analysis found that the media landscape under the context of tourism communication. It does not mean just the travel media that appears and is published. But it is a big picture that combines all parts together. In summary, the presentation was: Factors in the environment related to tourism. The government policy on tourism. The National Economic and Social Development Plan Including tourism promotion policies through Tourism Authority of Thailand or TAT as well as various industries. Related to tourism In each of the above. They are an uncontrollable external environment. As a result, the landscape of travel media. Context must be changed over time. The flow of the flow is limited. If you notice the trend or trends that appear through each media. It is clear that. What is the direction of tourism or travel media? Media and Communication Factors From the transition of rapid communication technology. The Internet of Things, the era of connection, integration. It also affects the media industry and advertising systems. To develop and adapt to changes. Travel Media Producer As a messenger It needs to be adjusted. Adjust content presentation Use of travel media. To be consistent with the media landscape. The audience dimension or audience. As media addicts changed so hard to guess. No matter what type of media. There are always significant changes in behavior. The views and views of academics and professionals seem to start with understanding the diversity of the context of the media landscape. Consumer factors The environmental, economic, social and political environment that influenced the media at that time was primarily under this landscape. It's a technology. consumer behavior Including economic environment. Or even politically This has resulted in the media industry. Now we can not tell which media will die or what media will survive. Each media must adapt.
关键词：ภูมิทัศน์สื่อ / การสื่อสารการท่องเที่ยว / Media Landscape / Tourism Communication
