期刊名称:IOP Conference Series: Earth and Environmental Science
印刷版ISSN:1755-1307
电子版ISSN:1755-1315
出版年度:2019
卷号:315
期号:2
页码:1-6
DOI:10.1088/1755-1315/315/2/022085
出版社:IOP Publishing
摘要:At the present time, there is an irregular demand for locally produced pasta products from consumers on the studied regional market. Besides, nowadays we can see the increased competition between food producers on the domestic market. One of the signs of greater competition is the emergence of new product brands and the release of modified products under their current names with similar quality parameters. For this reason, primarily manufacturing companies must build an effective system of network marketing through corporate trade to attract consumers to their products.