摘要：This research focuses on designing the fulfillment of the needs of the
ideal marketing laboratory that suits the needs of industry, learning,
and research. The method used is descriptive qualitative. Data
are collected through literature studies, observations, and in-depth
interviews with some experts in the field of marketing management,
so that data can be analyzed as an ideal marketing laboratory
needs. These results will impact not only on the development of science,
but also make the marketing laboratory as revenue generator.
The results describe the things necessary to develop an ideal marketing
lab consisting of ideal facilities, marketing laboratory facilities
and infrastructure, ideal marketing lab resources, and ideal laboratory
marketing work program.
其他摘要：This research focuses on designing the fulfillment of the needs of the ideal marketing laboratory that suits the needs of industry, learning, and research. The method used is descriptive qualitative. Data are collected through literature studies, observations, and in-depth interviews with some experts in the field of marketing management, so that data can be analyzed as an ideal marketing laboratory needs. These results will impact not only on the development of science, but also make the marketing laboratory as revenue generator. The results describe the things necessary to develop an ideal marketing lab consisting of ideal facilities, marketing laboratory facilities and infrastructure, ideal marketing lab resources, and ideal laboratory marketing work program
关键词：Campus Facility; Marketing Laboratory; New Product Development
其他关键词：Campus Facility;Marketing Laboratory;New Product Development
