标题：Estudio exploratorio sobre la percepción de la gestión de la Inteligencia Competitiva por los directivos en empresas aragonesas sin una práctica sistematizada
出版社：Consejo Superior de Investigaciones Científicas
摘要：The article identifies and analyzes the perception and expectations from managers of industrial and business services companies without a systemized intelligence practice about the Competitive Intelligence process, in order to contribute to the design of intelligence management systems in accordance with the needs, procedures and culture of the companies. Given the lack of studies on the subject, an exploratory study has been carried out among executives and middle managers of companies located in Aragón (Spain) through semi-structured in-depth interviews and discussion groups. The implementation of Competitive Intelligence should follow the next proposals: to promote changes in the corporate culture in favour of a greater appreciation of the information; to establish a high level management system in accordance with the standards on integration of management systems; to link it to the exercise of managerial functions and functional areas; to organize the production with a focus on the project management; to provide intelligence skills to middle managers in order to promote their participation in their production and finally, to establish ethical codes which are adapted to the particularities of each sector.
关键词：inteligencia competitiva; percepción de usuarios; directivos; empresas; sistema de gestión de inteligencia; estudio exploratorio; Aragón (España)
