出版社：Hrvatsko pedagoško-književni zbor, ogranak Split i Filozofski fakultet Sveučilišta u Splitu
摘要： The goal of this paper is to gain evidence on the existence of promotion and advocacy of professional activities of school librarians in the Republic of Croatia through practice. The purpose is the business transformation and professional development by means of the suggested model and positioning of school librarians and libraries within the broader community. The research was carried out using the quantitative method of convenient sample through the on-line questionnaires on the national level of the Republic of Croatia. The collected data were processed in the Statistical Package for social sciences through the descriptive analysis and were expressed as percentage. This is the first study of Croatian school libraries based on the promotion and advocacy of their work. Attending a marketing course is a part of a lifelong learning of a librarian. This paper also contributes to development of the theoretical frame of the “performative identity, recognition and understanding” and to the evidence of practice (EBP).
关键词：Croatia; marketing; competences; education; school library
