期刊名称：Journal of Agricultural and Resource Economics
印刷版ISSN：1068-5502
出版年度：2019
卷号：44
期号：3
页码：605-623
出版社：WAEA
摘要：There is increasing interest in accessing local food products through “conventional” foodmarketing systems. This study identifies and quantifies key contract characteristics and buyerattributes valued by small-scale produce farmers who are currently or are considering marketinginto wholesale channels. Overall, produce farmers are receptive to entering into contracts withwholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward thespecific contract terms and in the trade-offs farmers are willing to accept between contract termsand buyer characteristics. Insights offered will enable produce buyers to more efficiently targetpotential suppliers and will facilitate more effective contract design.
关键词：fruits; mixed logit; specialty crops; vegetables; wholesaler; willingness to accept;willingness to pay
