期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：3
页码：814-824
出版社：Journal of Theoretical and Applied
摘要：Social Network Game genre is a game in which people connect to each other by utilizing a mobile platform, and interact with each other while enjoying related contents. It has now become a popular game. The purpose of this study is to find significant factors that have effects on the commitment of M-SNGs. We also conduct multi-group comparison test to study the difference in factors of models between 2012 and 2016. We use structural equation model analysis with SmartPLS 3.0 and compare models of different times. This study is to give academicians and practitioners insight about its effects and implications. The results showed that there was a significant difference between the two groups only in the relationship between competition-commitment and social interaction-commitment. This study is to give academicians and practitioners insight about its effects and implications.
关键词：Mobile Social Network Game; Commitment; Social Factors; Social-Game Factors; Game Factors
