期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：4
页码：1155-1166
出版社：Journal of Theoretical and Applied
摘要：The aim of this study is to find out how much Electronic Word of Mouth (EWOM) marketing and the influence of price level to consumer�s decisions to stay overnight at hotel, where the case of this study at the Sharia Hotel in Bandung city, Indonesia. The method that used in this study is an effective causal analysis that examines the causal relationship of predetermined research variables. The analysis that used is statistical analysis (path analysis). The results show that EWOM have a positive and significant influence on consumer decision making in deciding stay overnight. The influence of the variables tends to be low because the price-level variables and EWOM have an opposite relationship. The results of multiple regression states that the relationship of price-level variables to consumer decisions is negative which means that the higher the price the lower the consumer's decision to stay overnight at the Sharia Hotel. While the results of the hypothesis test states that the price level has no significant effect. While EWOM variable according to the result of multiple regression have positive correlation and hypothesis test result which stated that EWOM have significant effect to consumer decision to stay overnight at Sharia Hotel.
