期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：8
页码：2166-2178
出版社：Journal of Theoretical and Applied
摘要：The use of social media in the field of online marketing has been used by female consumers. In its use found uncomfortable transactions even though vendors have provided good features to reduce risk. This study investigates web site factors that affect consumer loyalty online shopping through social media namely Buyer Loyalty (Business View, Market Service View, Third Party B2B EM Performance, Transaction View, and Infrastructure View) and its attributes Trust (Quality of information, Customer loyalty, Volume trading, Product promotion, Reduction of transaction costs, Consumer characteristics (Free Shipping Costs, Trust in Marketing Makers), Firms characteristics (Functionality and value-added, Reputation, Privacy), Brand Recognition (Likability, Customer satisfaction, Attitude towards online shopping), Quality of Service (Transaction security, Use of the website, Reliability of the website). This study uses an IT-based platform for data collection and collects data from female consumers using the profile machine method. Data analysis by grouping female consumers using online shopping websites based on the attributes they like.
关键词：Factors Shopping; Social media; Consumer trust; B2B electronic marketplaces; Multi Criteria atribute; profile machine method; Womens
