期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：14
页码：3833-3847
出版社：Journal of Theoretical and Applied
摘要：The use of social media in general election campaign in Indonesia becomes more common but the relationship between social media existence in political campaign and the final vote result still need to be scrutinized. Therefore this study aims to analyze with a systematic and empirical approach of the social media usage (Including Facebook, Twitter, and Instagram) by DKI Jakarta governor candidates for the 2017-2022 period. Based on the observations, we found that each DKI Jakarta governor candidate has had a popular social media account in Indonesia, namely Facebook, Twitter, and Instagram. Such media were used to in conducting political campaigns and interacting with their constituents. Based on in-depth analysis of the empirical data showed that the presence of social media in the political campaigns in Indonesia had a strong relationship with the final results of DKI Jakarta governor election. Relationship between the results of the general election and the popularity, participation, and activeness of candidates in using social media were shown not only in interaction quantity but also in quality of the political campaign contents. Furthermore social media popularity of the political parties which supported the candidates allegedly had a relationship with 2017 DKI Jakarta governor election results.
关键词：Social Media; Constituents; Iinteraction and Mobility; Political Campaigns; General Election
