期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2019
卷号：97
期号：18
页码：4872-4885
出版社：Journal of Theoretical and Applied
摘要：In the fourth industrial revolution era, people are purchasing products from e-commerce. Even within the online community, we purchase products that match the information provided by the community, or exchange used products. Therefore, this study intends to study consumers' behavioral intention in online community. The purpose of this study was to suggest factors affecting continuous participation and purchase intention in online community of interest drawing on the perceived benefit and Commitment-Trust Theory (CTT) to advance our understanding. The collected 231 data through the survey were analyzed using structural equating model analysis. SPSS 21.0 and AMOS 21.0 were used to analyze the data. According to the result, continuous use intention influenced purchase intention, and trust and commitment is critical for the continuance intention. Of the four benefits, only learning, economic and hedonic benefits affected trust and commitment. This study contributes to the existing research on online communities as it combines perceived benefit and CTT to explain variances for users� continuous participation. This study also provides suggestions in numerous ways regarding interest-based online community operations.
