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  • 标题:SOCIAL MARKETING AND SPORT MANAGEMENT FOR HEALTH PROMOTION
  • 本地全文:下载
  • 作者:Patrizia Belfiore ; Alessandro Liccardo
  • 期刊名称:Sport Science
  • 印刷版ISSN:1840-3662
  • 电子版ISSN:1840-3670
  • 出版年度:2019
  • 卷号:12
  • 期号:1
  • 页码:36-39
  • 出版社:University of Travnik
  • 摘要:The purpose of this paper is to focus on the potential role and use of social marketing for health promotion toinfluence sport management. Social marketing and sport management have profoundly impacted the deliveryand consumption of sport. Sport promotion plays a very important role in supporting the achievement of therecommended levels of physical activity in the Italian population. This paper analyzes the concepts of sportmanagement, social marketing and ultimately attempts to connect the two aspects.
  • 关键词:social marketing; sport management; health promotion.
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