摘要：The aim of the study was to investigate whether the eco-mark on the productpackaging influences the perception of the product and the attractivenessof its packaging. In the first experiment, we tested three packagingdesigns (i.e. without eco-mark, with a standard Croatian eco-mark, witha redesigned eco-mark) using a rating scale for the measurement of perceivedquality and a selection task for the measurement of participants’preferences. In the second experiment we manipulated the position of theeco-mark (i.e. in the center and in the corner) and tested its influence onthe perceived quality and the attractiveness of the packaging. The resultsshowed that the participants preferred packaging with the eco-mark,regardless of the variations in its design. The location of the eco-mark inthe corner was better rated than in the center of the packaging, whichindicates that people’s perception of the packaging seems to be more influencedby the positon of the eco-mark than by its design characteristics.
