期刊名称：Journal of Empirical Generalisations in Marketing Science
电子版ISSN：1326-4443
出版年度：2018
卷号：18
页码：1-11
出版社：University of South Australia
摘要：The exercise of power sources is central to the management of channel relations. To helpresearchers and managers to improve the effectiveness of their efforts, available empiricalarticles on the exercise of power sources from the period 1974-2014 are synthesized in a metaanalysis.The relationships between different exercised channel powers are generalized. Coerciveand legitimate powers are strongly correlated, whilst there are strong relationships amongreward, referent, expert, and information powers. Thus, the research proposes that the mostreasonable classification of the exercise of channel powers is its dichotomization into coercivepower (i.e. coercive and legitimate) and non-coercive power (i.e. reward, referent, expert, andinformation).
