期刊名称：Rupkatha Journal on Interdisciplinary Studies in Humanities
电子版ISSN：0975-2935
出版年度：2019
卷号：11
期号：3
页码：1-12
DOI：10.21659/rupkatha.v11n3.10
出版社：Rupkatha Journal on Interdisciplinary Studies in Humanities
摘要：Smart cities put data and digital technology to work with the goal of improving the quality of life.This study shows the global interference of technology advancement in cab hailing services insmart cities which enables customers to hail taxis through their smart phones, become popularworldwide. To provide a systematic account of the impact of e-hailing applications' wide adoptionon the taxi system, this study is made to analyze the customers perception and upcomingimprovements about Ola services. This study focuses on customers and the sample of 120respondents is been collected and analyses is made for the future scope to retain the effectiveservices of OLA.
关键词：Perceptions; Ola strategies; Smart cities; Enhancement techniques.
