期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2018
卷号：7
期号：1
页码：19-30
DOI：10.12816/0041749
出版社：Sohar University, Oman and American University of Kuwait
摘要：The main aim of this study is to find out the influence of Corporate Social Responsibility on the
Brad Equity. As in this project I use BE as a dependent variable in this Thesis and CSR as the
independent. In past, CSR activities was used in the other world countries but in Pakistan CSR
activities at the developing stage. Now in Pakistan many companies are using the CSR activities to
sustain themselves in that particular competitive world. I have conducted study on the Influence of
CSR on BE with the help of Quantitative technique. I have applied the entire SPSS test on the
collected data as descriptive statistics, Reliability chronbach’s Alpha, Correlation and regression to
check the significant relation between the variable and influence on CSR. Through this study I have
found there is a significant and positive relationship between CSR on BE.
关键词：Corporate Social Responsibility; Brand Equity; Brand Loyalty; Brand Associations;;
Brand Awareness and Perceived Quality.
