期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2018
卷号：48
期号：2
页码：153-163
DOI：10.17306/J.JARD.2018.00407
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：This study aims to determine the relationship between
entrepreneurial marketing dimensions and business
growth among small and medium agro-processing enterprises
in Zimbabwe. The methodology involved a quantitative approach
to collecting and analyzing research data. The field
study was conducted in Bindura, Zimbabwe to collect research
data from 260 managers of agro-processing SMEs. Using
the SPSS 24 and AMOS 24 software, the Structural Equation
Modeling (SEM) procedure was performed to analyze the
research data. The study’s findings validate the assertion that
dimensions such as product innovation, entrepreneurial orientation,
risk-taking and resource leveraging are instrumental in
stimulating business growth among agro-processing SMEs
in Zimbabwe. A robust relationship was also found between
resource leveraging and business growth. Moreover, managerial
implications of the findings were discussed and limitations
and future research directions were indicated.
关键词：product innovation; entrepreneurial orientation;
risk-taking; resource leveraging; business growth
