期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2019
卷号：52
期号：2
页码：103-110
DOI：10.17306/J.JARD.2019.01117
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：The purpose of this paper is to examine the importance
attached to nutrition claims placed on food packaging
from the perspective of Polish food processors and distributors.
A total of 78 completed questionnaires were obtained
with the use of the CAWI methodology. The author used
correlations, t-statistics, ANOVAs, and simple and multiple
regression analyses. In simple regressions, 6 independent
variables turned out to influence the declared importance of
nutrition claims in a statistically significant way: 1) perceived
credibility of nutrition claims; 2) agreeing that the availability
of health-related information is not sufficient for the vast majority
of Polish consumers to change their preferences for the
choice of foods; 3) strong belief that food products carry too
many nutrition claims; 4) self-reported knowledge about the
healthiness of one’s diet; 5) respondent age; and 6) seniority
of the respondent in the companies surveyed. In a multiple
regression model, only variables 1, 2, and 3 remained statistically
significant at p < 0.05. An increase in the perceived
credibility and stronger agreement with the above statement
increase the importance attached to nutrition claims, whereas
believing that foods carry an excessive number of nutrition
claims reduces it.
